Simulacra and Simulation Theory

Jean Baudrillard devised and wrote a theory called Simulacra and Simulation

The theory is about how images and signs play an important role in modern society. Baudrillard believes that modern society has replaced reality and meaning with symbols and signs.

He believes that society has became over reliant on the simulacra (eg tv,internet and mass media) and has lost touch with reality.

Baudrillard breaks down the cause of the lost sense of reality into 5 areas

1. Blames Media, Tv and Internet for blurring goods that are needed and replaced them with commercial goods needs.
2. Value of goods based on exchange value than usefulness
3. MultiCapltialism
4. Urbanization causing people to lose sense of reality from Nature
5. Language used to obscure reality rather than explain reality