Development in Project Idea

My concept is taken from Baudrillard's idea that they symbols and signs define people and they lost a sense of reality.

So the user would get a series of questions and asked to list certain items/symbols in order to their preference on a computer in a room.

so eg it could be the options are Nike,Adidas , Converse and Puma and they arrange it from their favorite brand to their least favorite brand.

Then this data will be processed and then images and sound would come up on the screen and the lighting would also change depending on the answers. The concept of this is the fact people define themselves by Brands and Items that it would then portray them using Sound , Light and Imagery and Text.